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Etude house was established in 1995 and has made a name for itself in K-beauty industry for its skincare and cosmetic items. The name comes from the etudes composed by Chopin, aiming to provide beauty and grace in the form of cosmetics. The brand focuses on high-quality, affordable products that have a pink princess-like packaging to let everyone feel like a princess. Etude House not only has effective products, but they keep up with current trends and collaborate with stars to bring us cult-favorite ingredients at a low price.