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Holika Holika is a play on the suffix“-holic” (to be an addict of something). This wordplay keeps it consistently popular with young people starting their make up journey. This can be seen when you walk into any of their stores. Products and accessories uses bold colors and fonts, giving them a punchy vibe when you walk in the shop. Holika Holika has been around since 2001 and consistently has been one of the go-to skin care brands for young people.