Holika Holika is a fun beauty brand, ranging from cosmetics like BB cream, blush, to skin care like pore strips and nail polish. The brand opened their first store in Myeong Dong, South Korea, and have since expanded to 100 stores around the country. Myeong Dong, is a young, college town neighborhood, and their branding reflects that in its cute and cheeky packaging.
Their cosmetics line reflect the Korean makeup aesthetic, which uses light brown, natural brown, and dark brown shades for eyebrow pencils. The Wonder Draw Skinny Eyebrow uses ash brown pigments that are less true brown and more muted, which often matches a wider variety of hair colors.
Their Essence Mask Sheets also come in a variety of fun, bold colors and options, all made to nourish your skin. You can purchase these in bulk, or as a variety pack.
Is Holika Holika safe and vegan?
We may very likely see their whole line going vegan soon. In 2018, South Korea announced a plan to phase out all animal testing and animal products in their cosmetics the next five years. Items from Holika Holika are safe for a wide variety of skin types. Their most popular product, the Aloe 99% Soothing Gel is with 99% fermented aloe vera, making it safe and vegan. The formula is free of parabens, benzophenone, propylene glycol, BHT, animal ingredients, artificial colors and mineral oils, making it safe to use. Another popular line, Good Cera, is free of propylene glycol, paraben-free, and vegan as well.
How do you use Holika Holika Aloe Soothing Gel?
Their packaging for their Aloe Soothing Gel speaks to those young at heart. Their color and size of the bottle looks like an aloe leaf. Just squeeze to lather onto your body and face. It is light, but nourishing, and a must have product in your shopping cart. Aloe vera is an ingredient that contains antioxidants, enzymes, Vitamins A and C, and has highly anti-inflammatory properties. It can help treat burns, acne, and dry skin.
Korean skincare has risen in popularity quickly in the last decade. Like many other Korean brands, Holika Holika has expanded sales overseas. You no longer have to wait as long for orders and shipping. Holika Holika Canada also has two shops in Toronto and Scarborough.
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